Marseilles Hotel Brand Guidelines Branding | Visual Identity

Creating a client’s brand identity is a huge project. One that requires much time and dedication to understand the client and the services they offer. For the Marseillies Hotel in South Beach, Florida, I worked to bring together different visual elements that the hotel is directly cohesive with. Things like colors, typefaces, product shots, etc were brought together in order to brand, or bring to life this client’s logo, website, and stationary.
Here we can see some examples of the presented brand guidelines. A finalized presentation shown to the client covered everything from font choice to color palettes.